146,948 stars
Everything Claude Code
affaan-m/everything-claude-codeCoverage: Content, Brand, Research, Social, Ops
Best for: Highest-quality baseline for most teams
Marketing Skills for AI Agents — Complete Taxonomy & Master Map
Marketing Skills Guide
Marketing Skills for AI Agents
A practical guide to choosing and using the right skills for your marketing team: function-by-function coverage, persona-based installs, workflow recipes, and integration options.
Last updated: April 9, 2026 Scope: 16 functions + infrastructure Status: Live draft
190+
skills mapped
130+
repositories
30+
mcp servers
9
platforms
Section 1
The 16 Marketing Functions
Function-level coverage map with lifecycle stage, skill density, and top repos to start with.
| # | Function | Lifecycle | Skills |
|---|---|---|---|
| 1 | Search & Discovery (SEO / AEO / GEO) | Awareness -> Acquisition | 14 |
| 2 | Paid Media & Advertising | Awareness -> Conversion | 5 |
| 3 | Conversion & CRO | Consideration -> Conversion | 8 |
| 4 | Content Marketing & Editorial | Awareness -> Retention | 10 |
| 5 | Product Marketing | All stages | 8 |
| 6 | Demand Generation & Pipeline | Awareness -> Qualification | 4 |
| 7 | GTM & Outbound | Acquisition -> Revenue | 8 |
| 8 | Email & Lifecycle Marketing | Engagement -> Advocacy | 5 |
| 9 | Social Media & Community | Awareness -> Advocacy | 7 |
| 10 | Analytics & Measurement | All stages | 6 |
| 11 | Marketing Operations & Automation | Infrastructure | 9 |
| 12 | Brand & Creative | All stages | 4 |
| 13 | Retention & Customer Marketing | Retention -> Advocacy | 4 |
| 14 | Affiliate & Partner Marketing | Acquisition -> Revenue | 3 |
| 15 | Localization & International | Expansion | 2 |
| 16 | PR, Comms & Influencer | Awareness -> Trust | 3 |
01 Search & Discovery (SEO / AEO / GEO)
Awareness -> Acquisition
Search & Discovery (SEO / AEO / GEO)
Awareness -> AcquisitionPersonas: SEO Specialist, Content Marketer, Technical Marketer, Growth Engineer
Outcomes: Organic traffic, AI citations, featured snippets, domain authority
Top Repos
Deep Research
affaan-m/everything-claude-code · 146,948 ★
GEO-First SEO
zubair-trabzada/geo-seo-claude · 4,913 ★
Claude SEO
AgriciDaniel/claude-seo · 4,299 ★
02 Paid Media & Advertising
Awareness -> Conversion
Paid Media & Advertising
Awareness -> ConversionPersonas: Paid Media Specialist, Performance Marketer, Growth Marketer, CMO
Outcomes: ROAS, CPA, qualified pipeline, ad-driven revenue
Top Repos
Paid Ads Auditor
AgriciDaniel/claude-ads · 1,711 ★
Ad Creative Generator
alirezarezvani/claude-skills · 10,085 ★
Campaign Manager
TheCMOAI/Agents4Marketing · ~500 ★
03 Conversion & CRO
Consideration -> Conversion
Conversion & CRO
Consideration -> ConversionPersonas: CRO Specialist, Growth Marketer, UX Designer, Copywriter
Outcomes: Conversion rate, signup rate, revenue per visitor
Top Repos
Landing Page CRO Auditor
coreyhaines31/marketingskills · 19,723 ★
Funnel Leak Analyzer
alirezarezvani/claude-skills · 10,085 ★
Pricing Page Analyzer
OpenClaudia/openclaudia-skills · 375 ★
04 Content Marketing & Editorial
Awareness -> Retention
Content Marketing & Editorial
Awareness -> RetentionPersonas: Content Marketer, Editor, Content Strategist, Social Manager
Outcomes: Traffic, content leads, thought leadership, distribution velocity
Top Repos
Article Writing
affaan-m/everything-claude-code · 146,948 ★
Social Thread Generator
coreyhaines31/marketingskills · 19,723 ★
Content Brief Generator
alirezarezvani/claude-skills · 10,085 ★
05 Product Marketing
All stages
Product Marketing
All stagesPersonas: PMM, VP Marketing, Sales Enablement
Outcomes: Win rate, launch pipeline, competitive displacement
Top Repos
Market Research
affaan-m/everything-claude-code · 146,948 ★
Positioning Generator
alirezarezvani/claude-skills · 10,085 ★
Battlecard Generator
alirezarezvani/claude-skills · 10,085 ★
06 Demand Generation & Pipeline
Awareness -> Qualification
Demand Generation & Pipeline
Awareness -> QualificationPersonas: Demand Gen Manager, Growth Marketer, Marketing Ops, CMO
Outcomes: MQLs, SQLs, pipeline contribution, campaign ROI
Top Repos
Marketing Mode (23-in-1)
coreyhaines31/marketingskills · 19,723 ★
Demand Acquisition Engine
alirezarezvani/claude-skills · 10,085 ★
AI Marketing Skills
ericosiu/ai-marketing-skills · 1,674 ★
07 GTM & Outbound
Acquisition -> Revenue
GTM & Outbound
Acquisition -> RevenuePersonas: GTM Engineer, SDR, RevOps, Head of Sales
Outcomes: Meetings booked, pipeline generated, outbound reply rate
Top Repos
GTM Engineer Skills
onvoyage-ai/gtm-engineer-skills · 666 ★
Goose Skills
athina-ai/goose-skills · 277 ★
ColdIQ GTM Skills
sachacoldiq/ColdIQ-s-GTM-Skills · 67 ★
08 Email & Lifecycle Marketing
Engagement -> Advocacy
Email & Lifecycle Marketing
Engagement -> AdvocacyPersonas: Email Marketer, Lifecycle Marketer, CRM Manager
Outcomes: Email conversion rate, retention, LTV, winback rate
Top Repos
AI Marketing Suite (15 Agents)
zubair-trabzada/ai-marketing-claude · 1,166 ★
Email Management & Marketing
AgriciDaniel/claude-email · 20 ★
Mailchimp MCP Server
damientilman/mailchimp-mcp-server · ~12 ★
09 Social Media & Community
Awareness -> Advocacy
Social Media & Community
Awareness -> AdvocacyPersonas: Social Media Manager, Community Manager, Brand Marketer
Outcomes: Engagement, share of voice, community growth
Top Repos
Crosspost (Multi-Platform)
affaan-m/everything-claude-code · 146,948 ★
Social Media Analyzer
alirezarezvani/claude-skills · 10,085 ★
Social Posting Skills
tang-vu/social-posting-skills · 2 ★
10 Analytics & Measurement
All stages
Analytics & Measurement
All stagesPersonas: Marketing Analyst, CMO, Growth Marketer, RevOps
Outcomes: Attribution clarity, executive reporting confidence
Top Repos
Campaign Analytics Interpreter
alirezarezvani/claude-skills · 10,085 ★
CAC/LTV Analyzer
ericosiu/ai-marketing-skills · 1,674 ★
SE Ranking MCP
seranking/seo-data-api-mcp-server · ~20 ★
11 Marketing Operations & Automation
Infrastructure
Marketing Operations & Automation
InfrastructurePersonas: Marketing Ops, Growth Engineer, RevOps
Outcomes: Workflow efficiency, campaign velocity, data quality
Top Repos
Everything Claude Code
affaan-m/everything-claude-code · 146,948 ★
Antigravity Awesome Skills
sickn33/antigravity-awesome-skills · 31,638 ★
Skill Forge
AgriciDaniel/skill-forge · 40 ★
12 Brand & Creative
All stages
Brand & Creative
All stagesPersonas: Brand Manager, Creative Director, Content Lead
Outcomes: Brand consistency, creative velocity, brand recall
Top Repos
Brand Voice Builder
affaan-m/everything-claude-code · 146,948 ★
Brand Voice Adapter
thatrebeccarae/claude-marketing · 15 ★
Video Marketing Engine
siegerts/skills-marketing · 6 ★
13 Retention & Customer Marketing
Retention -> Advocacy
Retention & Customer Marketing
Retention -> AdvocacyPersonas: Lifecycle Marketer, Customer Marketing, Customer Success
Outcomes: Churn reduction, NRR, LTV, review volume
Top Repos
Retention Module
nguyenphp/antigravity-marketing · ~2,000 ★
Referral Program Skill
coreyhaines31/marketingskills · 19,723 ★
AI Renewal Flow
customerscore/Customerscore---AI-renewal-flow · ~0 ★
14 Affiliate & Partner Marketing
Acquisition -> Revenue
Affiliate & Partner Marketing
Acquisition -> RevenuePersonas: Affiliate Manager, Partner Marketing, Channel Sales
Outcomes: Affiliate revenue, partner pipeline, activation rate
Top Repos
Affiliate Skills
Affitor/affiliate-skills · 167 ★
Referral + Affiliate Program
coreyhaines31/marketingskills · 19,723 ★
B2B Partner Marketing
Stallin-Sanamandra/b2b-saas-marketing-skills · ~35 ★
15 Localization & International
Expansion
Localization & International
ExpansionPersonas: International Marketing, Localization Manager, Ops
Outcomes: International revenue, localized conversion rate
Top Repos
Digital Marketing Pro (Multilingual)
indranilbanerjee/digital-marketing-pro · 45 ★
Localization Module
nguyenphp/antigravity-marketing · ~2,000 ★
GEO AI Engine
madeburo/GEO-AI · 6 ★
16 PR, Comms & Influencer
Awareness -> Trust
PR, Comms & Influencer
Awareness -> TrustPersonas: PR Manager, Comms Lead, Influencer Manager
Outcomes: Media mentions, sentiment, share of voice
Top Repos
Digital Marketing Pro (PR module)
indranilbanerjee/digital-marketing-pro · 45 ★
Influencer Templates
kostja94/marketing-skills · 314 ★
Launch Marketing Module
nguyenphp/antigravity-marketing · ~2,000 ★
Section 2
Comprehensive Skill Suites
Multi-function stacks that behave like a full marketing operating system.
~2,000 stars
Antigravity Marketing
nguyenphp/antigravity-marketingCoverage: All 16 functions
Best for: Near-complete marketing team in one repo
1,674 stars
AI Marketing Skills
ericosiu/ai-marketing-skillsCoverage: Demand Gen, Analytics, Outbound, Content
Best for: Technical operators using executable scripts
1,166 stars
AI Marketing Claude (15 agents)
zubair-trabzada/ai-marketing-claudeCoverage: Email, CRO, Content, Competitive
Best for: Parallel-agent execution workflows
375 stars
OpenClaudia Skills
OpenClaudia/openclaudia-skillsCoverage: SEO, Content, Email, Ads, Analytics, Growth
Best for: Modular pick-and-choose implementation
Section 3
What to Install First, by Role
Find your role, install in order. Each skill is ranked by time-to-value for that persona.
Solo Founder / Bootstrapper
SEO Specialist
Content Marketer
Growth Marketer
PMM
Paid Media Specialist
Email / Lifecycle Marketer
GTM Engineer
CMO / VP Marketing
Marketing Ops / RevOps
Section 4
Workflow Recipes
Battle-tested multi-skill chains mapped to common marketing delivery problems.
Launch Day Content Machine
Problem: Need blog, social, and email for a launch in one chain.
Example Prompt
Research competitive context, write a launch blog post in our voice, adapt for social, then draft launch email sequence.
Full SEO + GEO Audit
Problem: Need traditional search plus AI answer-engine visibility report.
Example Prompt
Audit technical SEO and AI search visibility (ChatGPT, Perplexity, Google AI Overviews) and rank fixes by impact/effort.
Competitor Battlecard Sprint
Problem: Sales needs same-day competitor battlecards.
Example Prompt
Research competitor positioning, pricing, and objections, then produce a sales-ready battlecard with citations.
Outbound in 30 Minutes
Problem: Need signal-based outbound list and sequence fast.
Example Prompt
Build a signal-based target list and a 4-touch personalized outbound sequence for our ICP.
Monthly Marketing Report
Problem: Need executive narrative from channel data.
Example Prompt
Analyze channel performance, CAC/ROAS, and summarize top wins, risks, and next-month budget moves.
Affiliate Program From Zero
Problem: Need full affiliate/referral setup.
Example Prompt
Design commission tiers, onboarding sequence, landing page copy, and tracking requirements for our affiliate program.
Content Repurposing Engine
Problem: Need 10+ assets from one long-form source.
Example Prompt
Repurpose this source into thread, LinkedIn post, newsletter, shorts outline, and podcast talking points.
Section 5
Data & Platform Connectors (MCP)
Live platform access layer for ads, analytics, email, SEO, and prospecting data.
| Category | Server | Platforms | Best For |
|---|---|---|---|
| Ads + Analytics | elmandalorian-thx/mcp-marketing | Google Ads, Analytics, Meta, YouTube | Unified cross-platform reporting |
| damientilman/mailchimp-mcp-server | Mailchimp (53 tools) | Audience, campaign, and automation control | |
| SEO Data | seranking/seo-data-api-mcp-server | SE Ranking | Rank tracking + competitor SEO data |
| SEO Data | dataforseo/mcp-server-typescript | DataForSEO APIs | SERP and keyword pipelines |
| Ads | google-marketing-solutions/google_ads_mcp | Google Ads | Official Google Ads control and reporting |
| CRM + Outbound | thevgergroup/apollo-io-mcp | Apollo.io | Prospect enrichment and outbound targeting |
Section 6
Framework-Driven Skill Repos
These repos go beyond basic prompts — they're built on real marketing methodologies, books, and proven frameworks. Think structured playbooks, not one-off scripts.
487 stars
wondelai/skills
Book-backed SKILL.md implementations (Dunford, Cialdini, Hormozi, JTBD, CRO).
npx skills add wondelai/skills ~350 stars
guia-matthieu/clawfu-skills
172 methodology-led marketing skills across 28 categories.
npx skills add guia-matthieu/clawfu-skills ~200 stars
CosmoBlk/email-marketing-bible
Deepest single-domain email playbook with extensive source grounding.
npx skills add CosmoBlk/email-marketing-bible N/A stars
product-on-purpose/pm-skills
Structured PMM/GTM strategy skills + companion MCP server.
npx skills add product-on-purpose/pm-skills Section 7
Pitfalls to Avoid
Common failure modes that destroy quality, trust, or ROI in agent-led marketing workflows.
1.Installing many skills before defining the bottleneck to solve.
2.Publishing directly without human review.
3.Skipping brand voice configuration first.
4.Automating broken strategy instead of fixing it.
5.Running outbound without enrichment/context data.
6.One-shot prompting instead of chained workflows.
7.Tracking only time saved instead of pipeline/revenue impact.
8.No weekly feedback loop from performance back into prompts.
9.Over-automating high-trust customer interactions.
10.Ignoring agent compatibility and skill format constraints.
11.Treating AI research as truth without source validation.
12.Not pinning versions or change-managing updates.